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Welcome to PamPurredPets

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PamPurredPets was founded in 1981 when the first store opened in Ferndown, Dorset. By ensuring that we earn a reputation as being the place to go, PamPurredPets has become the south’s largest independent high street pet store chain. Our aim is to enhance the well-being of pets by supplying quality products at competitive prices from clean, hygienic surroundings with friendly, qualified staff.

In the News

Fun Day Raises Funds and Food for Waggy Tails Rescue

Waggy Tails


PamPurredPets raised over £1181 for the Dorset based animal rescue and rehoming charity Waggy Tails Rescue, thanks to the support of suppliers and business contacts from the pet trade who attended the company’s annual fun day. Based from the Balmer Lawn Hotel in Brockenhurst, the guests participated in kayaking and split into teams for Laser combat.

During Dinner, a fundraising raffle was then held with members of the charity attending as guests of honour. After the presentation by one of the Waggy Tails Trustees Chrissie Davies, and team members Nicky and Paul Chapman, supported by two dogs, one adopted and one being fostered, suppliers pledged to donate over £1,700 worth of dog food.

PamPurredPets Managing Director Steve Fowler were thanked by the Waggy Tails team who are dedicated to caring and rehoming unwanted pets from the region.

Steve Fowler said: “We are delighted to be able to help Waggy Tails who do a fantastic job thanks to their team of volunteers. Our stores will continue to fundraise through the collection tins and we will help with additional food donations.”

Anyone who can offer any support for the charity, or would like to foster or rehome an animal, should call 01202 875000 or visit

Pets Added to Meet Demand

A pet store that opened in Rustington in December (2013) has given in to the demand from shoppers to stock animals and birds. Steve Fowler, founder and managing director of the expanding family owned PamPurredPets group, said that they initially did not think demand to buy pets would be strong enough and store space was dedicated to food and sundries for existing pet owners.

“We have now installed a purpose built Animal display island at a cost of £11,000 which protects the range of rabbits, guinea pigs, hamsters, rats, and gerbils, and ensures customers can enjoy easy viewing of their preferred choice,” said Steve. “We also provide a vast range of care information on each pet and encourage potential owners to get as much advice from our staff as possible before making the decision to purchase.”

Now the pets have arrived, the store will be able to provide advice to groups from local schools on the correct care for household pets. All of the PamPurredPets staff undergo an extensive training programme to ensure that they are able to advise customers on how best to care for their pet. All customers purchasing pets receive a courtesy call once the pet has settled into their new home to ensure that everything is going well.

Pets Added to Meet Demand

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